Marketing & SEO

Write a FAQ Section From Customer Questions

Turns real customer questions into a FAQ section with direct answers, merged duplicates and a list of questions you cannot yet answer.

Designed for general-purpose AI assistantsPublished November 2026

Customize

Fill in the fields and the prompt updates. What you type stays in this page and is never saved or sent.

Preview

Build a FAQ section for a web page from real questions customers have asked.

Page or product the FAQ belongs to: {{page or product}}
Reader: {{reader}}
Questions customers asked (support tickets, sales calls, chat logs, in their words):
{{customer questions}}

Facts and policies you may use to answer (pricing, limits, terms, how things work, with dates where relevant):
{{facts and policies}}

Tone: direct and friendly
Number of questions to publish: 8

Process:
1. Merge questions that are really the same, and keep the wording customers actually used for the question title, lightly cleaned up. Group related ones.
2. Rank the questions by how likely each is to affect a buying or signing-up decision, and by how often it seems to come up in my list. Show me your ranking with a one-line reason.
3. Write the answer for each of the top 8. Each answer must start with the direct answer in the first sentence (yes, no or the specific fact), then add detail in no more than three more sentences. Include a link placeholder, written as [link: page name], where a longer page would help.
4. Do not write an answer for any question my facts cannot support. Put those in a separate list called "Needs an answer from the team", with the person or role who probably knows.
5. Point out questions that suggest the page itself is unclear, since they may be better fixed on the page than in a FAQ.
6. Provide the FAQ as plain Markdown, and separately a note on how it could be marked up as FAQ structured data, adding that I should check current search engine guidelines for eligibility, because rich results for FAQ content are limited.

Rules: never invent policies, prices, limits, guarantees or timelines. If an answer depends on a date or version, say which. If two of my facts conflict, tell me instead of choosing one.

4 required fields are empty and will stay as a {{placeholder}} in the copied text.

How to use it

  1. Paste real questions in the customers' own words, including badly phrased ones. Those phrases often match what people type into search.
  2. Provide the factual answers yourself. The assistant should only shape them, never decide what your refund policy is.
  3. Send the 'needs an answer' list to the person who owns each topic and rerun the prompt with the answers.
  4. Review the questions that reveal an unclear page, and fix the page. A FAQ that apologizes for a confusing page is a signal to change it.

Example output

Illustrative only. Real answers depend on your input and the assistant you use.

Ranking (top five):
1. Can I cancel anytime? Affects the decision to sign up; asked in 9 tickets.
2. Is there a free plan? Affects the decision; asked often.
3. Does it work with Google Calendar? Compatibility; asked in sales calls.

FAQ

### Can I cancel at any time?
Yes. You can cancel from the billing page, and your plan stays active until the end of the period you paid for. See [link: billing help].

### Is there a free plan?
Yes. The free plan includes up to three projects. Paid plans remove that limit. See [link: pricing].

### Does it work with Google Calendar?
Yes. Events sync both ways; changes can take a few minutes to appear. See [link: calendar integration].

Needs an answer from the team:
- "Do you offer discounts for nonprofits?" (probably the founder or sales)
- "Where is my data stored?" (probably engineering or security)

Page clarity: three people asked what the "Studio" plan includes, so the pricing page may not explain it.

Tips

Real questions beat invented ones. A FAQ based on what customers actually asked answers the objections that cost you sign-ups.

Update the FAQ when a policy changes. An outdated answer is worse than a missing one because readers trust it.

If a question appears in many tickets, consider moving the answer into the page itself, where more readers will see it.

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