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Write Meta Titles and Descriptions
Writes several title tag and meta description options for one page, each checked against length limits and the page's real content.
- Customizable fields
- 9 fields
Marketing & SEO
Write a Product Description From Features
Turns a feature list into a product page description that leads with buyer benefits, answers objections and makes no unsupported claims.
Designed for general-purpose AI assistantsPublished November 2026
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Preview
Write a product description for the product below. It must be accurate before it is persuasive.
Product name and type: {{product}}
Features and specifications (exactly as they are true):
{{features}}
Who buys it and what they are trying to do: {{buyer and goal}}
What the buyer is likely to worry about: price and whether it fits
Brand voice: clear, warm, no hype
Where it will appear and length: product page, about 120 words
Words and claims to avoid: best, perfect, guaranteed, any claim I did not provide
Keyword to include naturally, if any:
Process:
1. Translate each feature into what it means for the buyer, using the pattern feature, then what it lets the buyer do. Show me this mapping first as a short table so I can check it.
2. Pick the two or three benefits that matter most to this buyer and lead with them.
3. Write the description: a one-line opening about the buyer's situation or goal, a short paragraph, then a bullet list of specifications that a buyer would compare (size, material, compatibility, what is included).
4. Answer the most likely objection directly, using only facts from my feature list.
5. End with one sentence that helps the buyer decide, such as who it is for and who it is not for. Do not use a pressure tactic.
Rules: every claim must come from my feature list. Do not invent materials, certifications, dimensions, reviews, awards, warranties, numbers or comparisons with other products. If a benefit depends on a fact I did not give, write [need: fact] instead of guessing. Avoid vague superlatives and filler like "high quality" or "state of the art".3 required fields are empty and will stay as a {{placeholder}} in the copied text.
How to use it
- List real specifications, including limits such as size, compatibility and what is not included. Honest limits make the description more credible.
- Review the feature-to-benefit table before the copy. If a benefit looks wrong, fix the feature detail and regenerate.
- Resolve each [need: fact] with a real specification or delete the sentence it appears in.
- Compare the result with the physical product or its spec sheet. A product description that overstates the product causes returns and complaints.
Example output
Illustrative only. Real answers depend on your input and the assistant you use.
Mapping | Feature | What it lets the buyer do | |---|---| | 600 g, folds flat to 25 cm | carry it in a backpack next to a laptop | | Two locking height positions | raise the screen to a set height at a desk, a cafe table or a hotel room | | Fits laptops 11 to 15 inches | use it with most small and mid-sized laptops (and know it is not for larger ones) | | Rubber feet included | keep it from sliding on a smooth surface | | Aluminium frame | listed as a specification only: no durability or weight benefit is claimed without more detail [need: fact] | Description: Lift your laptop screen higher, wherever you work. The Trail 14 is a laptop stand that folds flat to 25 cm and weighs 600 g, so it fits in a backpack next to a laptop. Two locking positions raise the screen to a set height at a desk, a cafe table or a hotel room. - Folds to 25 cm; weighs 600 g - Two locking height positions - Fits laptops 11 to 15 inches - Aluminium frame - Rubber feet included Worried it will wobble? The frame locks in each position and the rubber feet grip smooth surfaces. Best for people who work in several places; not meant for laptops over 15 inches.
Tips
Strong product copy comes from true specifics. A feature list with limits, such as size ranges and exclusions, gives the assistant material that vague descriptions lack.
Check any claim a regulator or customer could challenge, including safety, health, environmental and performance statements, against documentation before you publish.
Write several descriptions with different voices only if you will test them. Otherwise you only create more text to maintain.
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