Marketing & SEO
Write an SEO Content Brief
Builds a content brief from your keyword, audience and competitor notes, with search intent, outline and questions the page must answer.
- Customizable fields
- 7 fields
Marketing & SEO
Groups a keyword list into topic clusters by search intent and suggests one page per cluster, flagging overlaps that could cannibalize.
Designed for general-purpose AI assistantsPublished November 2026
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Group the keyword list below into clusters that each deserve one page. Use the wording of the keywords and the context I give you. Do not claim to know search volumes, rankings or what Google currently shows.
Site and what it offers: {{site and offer}}
Audience: {{audience}}
Existing pages that already cover some of these topics (URL and topic): none
Business goal for the content: attract qualified visitors who might become customers
Keyword list (one per line; add volume or difficulty beside it if you have it from a tool):
{{keywords}}
Do this:
1. Classify each keyword by likely search intent: Learn, Compare, Do (a task or template), Buy or Navigate. Where the intent is unclear from the words alone, mark it [check the results page].
2. Group keywords into clusters where one page could satisfy the same searcher. Do not group keywords just because they share a word. Two keywords belong together only if the same page would plausibly answer both.
3. For each cluster give: a cluster name, a primary keyword (use the highest volume I provided, otherwise the clearest phrase), supporting keywords, the intent, the suggested page type, and a one-line angle.
4. Overlap warnings: pairs of clusters that could compete with each other, and with my existing pages, and whether to merge them or differentiate them.
5. Keywords to drop or defer, with reasons (too broad, off-topic, wrong audience, or no realistic business value).
6. A suggested order for publishing, based on relevance to my goal and the effort to create each page. Say that this is a judgment call, not based on traffic data.
7. A short list of checks to run in a SERP tool before committing: what to look at for each cluster to confirm the grouping.
Rules: do not invent metrics. If I gave no volume, the order must rest on relevance and effort only, and say so. Keep clusters to 12 or fewer.3 required fields are empty and will stay as a {{placeholder}} in the copied text.
Illustrative only. Real answers depend on your input and the assistant you use.
Cluster 1: Meeting notes templates Primary: meeting notes template. Supporting: meeting minutes template, team meeting notes format. Intent: Do. Page type: template page with a downloadable example. Angle: three templates for different meeting types. Cluster 2: Meeting notes tools Primary: best meeting notes app. Supporting: ai meeting notes, meeting transcription software. Intent: Compare. Page type: comparison. Angle: criteria-led comparison with testing notes. Cluster 3: Taking better notes Primary: how to take meeting notes. Supporting: meeting note taking tips. Intent: Learn. Page type: guide. Overlap warning: "meeting minutes template" could compete with your existing page /templates/meeting-minutes. Merge it there instead of creating a new page. Drop or defer: "notes" (too broad), "meeting room booking software" (different audience). Publish order (judgment, no traffic data): 1, then 3, then 2, because templates are closest to your offer and cheapest to create. Check first: open the results for "meeting notes template" and see whether templates or tools rank.
Clustering is about whether one page can satisfy the searcher, not about shared words. When in doubt, look at what Google ranks for each phrase.
Run the prompt again with the final list of clusters and ask for an internal linking map. Each cluster page should link to its siblings where it helps the reader.
Do not take volume numbers from the assistant. Use a keyword tool for numbers and use the assistant for grouping and reasoning.
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