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Marketing & SEO

Refresh an Outdated Blog Post

Audits an old article for stale facts, thin sections and missing questions, then lists exactly what to update, cut or add.

Designed for general-purpose AI assistantsPublished November 2026

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Audit the article below and tell me what to change to bring it up to date. Do not rewrite it yet.

Article URL or title: {{article title}}
Original publish date: {{published date}}
Today's date: 
Target keyword and search intent: {{target keyword and intent}}
What I know has changed since it was written (products, prices, laws, screenshots, competitors): nothing specific
Search performance notes (queries, positions, traffic trend), if I have them: none
Fresh sources I am allowed to use: none

Article text:
{{article}}

Review the article and report:
1. Statements likely to be outdated: quote each one, say why it may be stale, and what I would need to check. Do not supply new facts yourself; you may be out of date too.
2. Sections that are thin, repetitive or no longer match the search intent, with a short reason each.
3. Questions a reader with this intent would ask that the article does not answer.
4. Elements to check outside the text: screenshots, links, dates, pricing tables, product names and anything that mentions a year.
5. A prioritized update plan with three tiers: must fix (wrong or misleading), should fix (weak or incomplete), could fix (nice to have). Give each item a rough effort level.
6. What to keep exactly as it is, because it is accurate, useful and probably part of why the article performs.
7. Whether the page should be refreshed, merged into another page or retired, and why.

Never invent statistics, dates or sources. If something may have changed but I gave you nothing to check it against, mark it [verify].

4 required fields are empty and will stay as a {{placeholder}} in the copied text.

How to use it

  1. Paste the full article text and tell the assistant today's date. It cannot tell how old the article is unless you say.
  2. If the article already ranks for something, say so. The audit will protect the parts that are probably working.
  3. Verify every item flagged [verify] against a primary source, because the assistant's own knowledge has a cutoff date too.
  4. Only change the published date or add 'updated' when you made real changes. Updating a date without updating content misleads readers.

Example output

Illustrative only. Real answers depend on your input and the assistant you use.

Likely outdated:
- "The free plan includes up to 3 projects" [verify]. Pricing sections go stale quickly. Check the vendor's current pricing page.
- "As of 2023, most teams use ..." The year makes the whole paragraph look old. Replace it with a current source or remove the claim.

Thin sections:
- "Getting started" repeats the introduction and adds no steps.

Unanswered questions: How do I migrate my existing data? Does it work on mobile?

Check outside the text: the three screenshots show the old interface; two outbound links may be broken.

Update plan:
- Must fix: pricing statements, year references, broken links (low effort).
- Should fix: add a migration section (medium effort).
- Could fix: refresh screenshots (medium effort).

Keep: the comparison table and the closing checklist.

Recommendation: refresh. The topic still has demand and the structure is sound.

Tips

Auditing before rewriting is the main idea. It stops you from rewriting parts that were fine and missing parts that were wrong.

When you do rewrite, do it section by section and paste only the changed sections back into the assistant for checking, so it does not quietly alter the rest.

A real refresh changes facts, examples or structure. Changing a date or swapping a few words is not a refresh, and readers and search engines can tell.

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