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Marketing & SEO

Write an SEO Content Brief

Builds a content brief from your keyword, audience and competitor notes, with search intent, outline and questions the page must answer.

Designed for general-purpose AI assistantsPublished November 2026

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Write a content brief for a writer. Use only the research and inputs I give you. Do not invent search volumes, rankings, competitor facts or statistics.

Primary keyword: {{primary keyword}}
Secondary keywords and related phrases I found: none
Audience and what they are trying to do: {{audience and task}}
Our product or expertise relevant to this topic: {{our angle}}
Notes on the pages currently ranking (what they cover, formats, gaps): not researched
Page type and target length: blog post, 1,500 words
Facts, data or sources the writer is allowed to use: none

Produce:
1. Search intent: what the searcher most likely wants (learn, compare, do, buy), with the evidence from my notes. If my notes do not show it, say the intent is a hypothesis.
2. Angle: one sentence on how this page will be more useful than what is ranking, based only on the gaps I described.
3. Working title options (three) and a one-sentence meta description draft. Note character counts.
4. Outline: H2s and H3s, each with one line on what it must cover and the question it answers.
5. Must-include elements: examples, definitions, steps, comparisons or visuals, tied to the intent.
6. Questions the page must answer, written as the reader would ask them.
7. Internal link opportunities, described by topic only, since you cannot see my site.
8. Claims that need a source: list every statement a writer will be tempted to make that requires a citation, and mark them [source needed] unless I supplied one.
9. What to avoid: topics that would dilute the page or duplicate another page on my site, as far as you can tell from my input.

If I have given you no competitor notes, say so at the top and keep the angle tentative.

3 required fields are empty and will stay as a {{placeholder}} in the copied text.

How to use it

  1. Do the SERP research yourself first: open the top results and write down what each covers and what is missing. The brief is only as good as these notes.
  2. Add real constraints in the 'our angle' field, such as first-hand experience, original data or a product feature the writer can demonstrate.
  3. Treat 'search intent' as a hypothesis unless your notes show it. Confirm it by checking what kinds of pages rank.
  4. Give the writer the final brief with the [source needed] list, and require that each one be resolved before publishing.

Example output

Illustrative only. Real answers depend on your input and the assistant you use.

Search intent: Learn and compare. Your notes say the top three results are listicles of 10 to 15 tools with no testing method, so searchers likely want a shortlist they can trust. (Hypothesis based on your notes.)

Angle: Show how we tested each tool on the same sample task, because your notes say competing pages list features without testing.

Working titles (length in characters):
- How We Tested Five Time Trackers for Small Teams (48)
- Time Tracking Software for Small Teams, Tested (46)
- Which Time Tracker Fits a 5-Person Team? (40)

Meta description draft (137): We tested five time trackers on the same sample task and scored setup time, ease and price, so small teams can shortlist with confidence.

Outline:
H2 What we tested and how: the sample task, scoring criteria, and what we did not test.
H2 The five tools, side by side: a comparison table with setup time and price.
H2 Which to choose by team type: three short scenarios.

Claims that need a source: any pricing figure [source needed]; "most small teams" statements [source needed].

Avoid: a general "what is time tracking" section; your notes say you already have that page.

(Excerpt: the must-include elements, reader questions and internal link ideas are left out here for length.)

Tips

A brief is not a draft. Keep it to a page the writer can follow without asking you questions.

The assistant has no access to live search results or keyword tools in a normal chat, so any volume, difficulty or ranking number it produces is unsupported. Use the numbers from your own SEO tool and paste them in.

Run the prompt again after the first draft is written, asking the assistant to compare the draft against the brief and list what is missing.

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